BBC plans link-up with Google™

This is very interesting because of its relevance to an earlier post about Google™.

The BBC is in talks with the internet giant Google to promote and sell its programmes on the world’s most popular website.

Executives at the commercial BBC Worldwide have been in negotiations about showing programmes on the search engine’s video sharing sites including the newly acquired YouTube.

The corporation is understood to be looking at how to make money from the deal. Options include taking a slice of the advertising that will run alongside BBC content and pay-per-view.

The corporation is also looking at using the site to promote the BBC’s programmes worldwide, especially in the US.

Last July, Google rolled out eight versions of Google Video in Europe and signed up content from television networks including ITN, IMG Media (the sports company that handles events such as Wimbledon), A&E (which owns the History Channel) and Buena Visa International Europe.

The folks at Google™ may be wrong, but I doubt it. Video online is the future.

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