Do Progressives Have the Wrong Idea About Change?

Nothing to argue about here. The authors are right, but...

First you have to get their attention. Unless people perceive a problem that needs fixing, offering solutions is a waste or time.

The authors of the new book Break Through argue that scaring people with bad news about the environment is no way to get them to change -- what's needed is a dream we all want to be a part of.

Via AlterNet.