Friday, January 18, 2008

That Marketing Was Old and Tired, This is the New Marketing Hotness


I'm tagging this as humor because these idiots have to be shitting us. What pomposity.
The American Marketing Association has taken upon itself to redefine the word ‘marketing.’ I’ve always thought of marketing as a corporatespeak for selling. Silly me!

Before the "upgrade," the word marketing was defined as:
"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

Got it? Now, scratch that, because there is a new definition:
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

The AMA has this to say for the re-definition:

I agree with the author. Marketing is selling stuff to others and that's it. Yeah, there are bells and whistles, but its only one small step above selling snake oil*.

Corporate axiom for those outside the corporate structure (you lucky bastards): Everyone works for the marketing department.

To Neatorama for the rest.

* American term (I think). Snake oil was supposed to solve all your problems, from acne to high blood pressure to rashes to liver problems to constipation to... In other words, snake oil was fraudulent and those selling it were charlatans.

Via Neatorama.

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