Friday, April 27, 2007

CORPORADOS COME UP WITH SYSTEM TO PERSONALLY ANNOY YOU WITH MESSAGES

Ewww!!!1!! This is fucking wrong.
Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, making it possible to direct messages right into consumers' ears while they shop or sit in waiting rooms. The audio spotlight device, created by Watertown firm Holosonic Research Labs Inc., has been used to hawk everything from cereals in supermarket aisles to glasses at doctor's offices. The messages are often quick and targeted -- and a little creepy to the uninitiated. . .

Major US companies, including Procter & Gamble Co. and Best Buy Co., are testing the device, but it is already being embraced abroad. Some marketers say it is only a matter of time before the technology takes off here. . .

Just remember not to believe the words in your head. I don't.

H/T to a bunch of numbers.

(read more)

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