Monday, October 08, 2007

Do Progressives Have the Wrong Idea About Change?

Nothing to argue about here. The authors are right, but...

First you have to get their attention. Unless people perceive a problem that needs fixing, offering solutions is a waste or time.
The authors of the new book Break Through argue that scaring people with bad news about the environment is no way to get them to change -- what's needed is a dream we all want to be a part of.

Via AlterNet.



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